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The Corporate Battle Over the Cable News Network Shows The Extent to Which Broken American Media Truly Is.

On Thursday evening, as rumors swirled concerning the Brown University gunman, the network's Kaitlan Collins posted on social media, noting the confusion and pointing viewers to her network’s 9pm newscast.

Although the network is hardly a impeccable news source, her statement rang true for a lot of people. It is one of the broadcasters where one can locate reality-based and generally reliable reporting – particularly during crises such as the one unfolding in the vicinity of a New Hampshire storage facility.

An Uncertain State During a Business Tug-of-War

However CNN, now middle-aged, finds itself in a vulnerable position as two huge media conglomerates compete for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the future of CNN has been drawn into a high-risk game of business acquisition, not as a question of what serves the information-seeking public.

“This represents another instance of the fundamental flaws with roots in decades of regulatory actions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.

The speculation about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a larger point.

“The narrative is crafted as a business story with influential figures as the central actors, but there is hardly any discussion of the public interest,” Pickard added.

The Complicating Layer: The Former President

This situation is made more complex by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his primary “fake news” adversary.

Recall the chants of “CNN sucks!” at his rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now asserts that CNN needs new ownership. You can read that as ownership that will insulate him from criticism and scrutiny. That is a factor in why he seems to favor Paramount Skydance, which has made a hostile bid.

There is a basis to prefer that bidder more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently installed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the lead editor of that storied news network.

A Possibility of More Uncertainty

Significantly, if Netflix prevails, CNN and other cable outlets would first be carved out into a separate entity. This might be a relief to many at the network, but it’s not exactly a guarantee of stability. That arrangement could position CNN for yet another acquisition. The cycle continues.

According to Timothy Wu, much of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance stated that anti-trust laws should block both deals.

“Each proposed deal would be harmful to the country, and both should be opposed by the government,” Wu argued.

The Bigger Issue and a Potential Solution

Whatever happens regarding CNN, the larger issue persists.

“The present media landscape is a highly anti-democratic system, but we must resist the belief that change is impossible,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to build this hyper-commercialized monster, and different policy decisions can address it.

Is this likely in an era where the top communications regulator won’t even affirm that the agency is independent? Overhaul is very unlikely now, but that is not to say it will not happen in the future.

Initiatives that strengthen independent news organizations, bolster local journalism, subsidize public media, and outlaw the accumulation of media power in too few hands are achievable – they are vital for a robust democracy.

When it comes to media ownership, bigger isn’t better. And news organizations including CNN shouldn’t be pieces in the newest corporate chess match.

Written by

George Anderson

A seasoned entrepreneur and startup advisor with over a decade of experience in tech innovation and business growth.

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