The platform is rolling out a updated setting that permits them to reduce the quantity of AI-made content appearing in their timelines. This move comes as the company revealed that it currently hosts over 1 bn content made with AI.
Pilot Phase and Launch
This change is being tested over the coming weeks before a full-scale rollout. This development comes amid a rise in AI-generated material, fueled by new video-generation tools.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing content creators on another major platform only show content made by AI. A considerable share of this content is considered “AI slop”, a phrase for substandard, bulk-generated content that is frequently absurd or bizarre.
Based on user feedback that many people like content made with AI tools, including digital art to informative clips, and we want to offer the community the option to increase or decrease of that, based on their own choices,” commented a company executive.
Volume and Proportions
The platform shared that there are now 1.3bn videos on its app identified as AI-generated. In total, more than 100 million pieces of content are submitted to the platform each day, making clips made by AI a minor percentage of its total content library.
Customizing Your Feed
Members will be able to decrease or raise the volume of AI-generated videos they watch by opening the content preference feature in the app and picking “AI-generated content”. Other topics that can already be modified under the setting include current affairs, fashion, beauty, and dance.
Platform Guidelines
TikTok’s guidelines mandate content makers to tag convincing AI-generated content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
Furthermore, the platform will henceforth add an artificially created watermark to content made using its proprietary AI systems, or identified by an collaborative effort for recognizing content made by AI. This step is intended to deter users from trying to circumvent the tagging system.
AI Literacy Programs
The platform is also launching a $2 million awareness program for professionals and institutions to create informative material about ethical AI use. This project will benefit charitable organizations dedicated to teaching coding and technology.
Platform Protection
The video-sharing app has defended its content review process, during discussion over proposals to make redundant numerous review team members in Britain. The company is set to reduce hundreds of positions in its user protection department in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most harmful content ahead of it gets reviewed by staff. The company announced a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its machine learning processes.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a lot of the machine support is proving valuable operate efficiently.”