TikTok is introducing a fresh option that enables them to reduce the volume of artificial intelligence-produced media appearing in their streams. This move comes as the company disclosed that it presently contains over 1 billion AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a full-scale rollout. This development comes amid a surge in AI content, spurred by new video-generation tools.
AI Content on Other Platforms
It has been noted that almost 10% of the most rapidly expanding channels on a competing service primarily display AI-generated videos. A considerable share of this content is considered mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often absurd or dreamlike.
Our research shows that many people appreciate content created using AI tools, including AI artwork to informative clips, and we intend to give people the power to see more or less of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
TikTok disclosed that there are presently over a billion videos on its network tagged as AI-generated. In total, over 100 million pieces of content are added to the service daily, making clips made by AI a minor percentage of its complete catalog.
Customizing Your Feed
Users will be in a position to reduce or increase the level of AI content they view by using the content preference option in the platform and choosing the AI content topic. Further subjects that currently be controlled under the setting cover current affairs, fashion, beauty, and dance.
Content Labeling and Policies
TikTok’s rules require content makers to label lifelike AI-generated content, and it forbids dangerous fake videos of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
In addition, the service will now apply an artificially created watermark to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing AI-generated material. This measure is aimed to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally introducing a $2 million AI literacy fund for experts and groups to develop informative material about ethical AI use. This program will support educational bodies focused on educating coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, amid controversy over proposals to lay off numerous content moderators in Britain. It is planning to cut 439 jobs in its content moderation team in London, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can shield workers by filtering out the most harmful content ahead of it has to be seen by people. The platform stated a 76% decrease in explicit and harmful content reviewed by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to limit contact with harmful content as swiftly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
