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Wolff Set to Divest Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to sell part of his ownership stake in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6 billion – a record for an F1 team – following McLaren were valued at £3.5 billion in a change of ownership structure last September.

The Austrian executive, who owns a 33% stake of Mercedes F1, plans to divest a stake in the region of five percent.

The 53-year-old would stay on as team principal and CEO if the sale goes through.

Shareholder Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who both hold one-third of the enterprise.

A Mercedes spokesperson stated: "We will be making no official statement on the matter. The management structure of Mercedes F1 will remain unchanged, and all three partners are fully committed to continued achievements of Mercedes-Benz in Formula One."

Valuation Growth

This arrangement would represent a substantial rise in value of the Mercedes team since Ineos bought its share for £208m in 2022.

The rise reflects the expansion in valuations of Formula 1 outfits in the past few years as a consequence of the increasing appeal of the sport around the world.

This was also seen in the box-office performance of the F1 movie starring Brad Pitt, which was released in summer 2023 and earned more than $630m (£458m) at the box office.

The film represents the actor's top-grossing movie and the highest-earning sports film to date.

Current Performance

The Mercedes team are runner-up in the team standings, behind McLaren Racing, with three races remaining in the current championship.

Their lead driver British driver George Russell has won two of the 21 races so far and is in fourth place in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

Written by

George Anderson

A seasoned entrepreneur and startup advisor with over a decade of experience in tech innovation and business growth.

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